launch of the year
Boy, were we chuffed to be named "Launch of the Year" by the Grocer for the household category. So, we literally trooped out the entire UK team (all 8 of us) to central London to cage a few free drinks and samosas. And, given that the venue was Scottish and we're close to Burns Day, a little Haggis, which we discovered was "a Scottish dish consisting of a mixture of the minced heart, lungs, and liver of a sheep or calf boiled in the stomach of the slaughtered animal". Yum.
We got to shmooze with the movers and shakers of every aisle of the supermarket, including the king of cakes and the queen of rice (reminds us of the sausage king of Chicago from Ferris Bueller's Day Off).
The editor of the Grocer sought us out to say that method handwash was in the toilets at the venue. And we replied, we know, we snuck in a bunch and put them there. We need every bit of free marketing we can find.
To that aim, we took to the streets to paint the town method, spreading method love with free samples all over London. Here is Andy proving his supply chain prowess a restaurant with a sink next to the hostess stand.
And, here we are trying to reach one advocate at a time.



Hi, I subscribe to your newsletter but I never heard that you were going to be in London distributing free samples.
I love your products and I would loved to have got my hands on a sample. Would you have one left over forgetten in the end of a bag or cupboard to send me by post???
Also, when will you start selling your products in Brazil? My in-laws and some friends used your products when they came to visit us over Christmas and love it too (specially the ones that suffer from respiratory illness)- please let me know if you've got a website in Portuguese too so I can e-mail across to them. Not being picky, but Brazil is pretty big, so could you please (if you haven't yet) sort a launch in the city of Curitiba in the south of Brazil. It is so European you will never think you've left this Continent.
Your latest newsletter comes with an offer of $28 for a selection of your products, but when I clicked on the link it didn't take me anywhere of where the offer was...any chance of me getting it?
Cheers
Ellen Silva
22 Henry Road
Chelmsford
Essex
CM1 1RG
Posted by:Ellen Silva | February 01, 2008 at 07:24 AM